January 22, 2021, Nashville, TN – Direct Message via social media is increasing in popularity as an easy way for an organization to communicate with a younger audience. Direct messaging is a powerful tool in a brand’s ability to build relationships with customers and offer a more personal way of connecting with them. DMs not only have the ability to grow brand awareness and boost engagement, but also provide a more personable relationship with followers. Twitter is known for being the best social media for brands to use as PR, and direct message capabilities impact the way businesses are able to use Twitter and social media by providing private conversations with potential customers.
How can DMs help your potential marketing campaign?
- Twitter DMs receive a 30 percent click-through rate (10x higher than the average marketing email campaign).
- DMs increase touch points and send notifications both to Twitter and email so customers are more likely to see them.
- DMs provide the ability to tailor content to the customer’s interest and use the customer’s name in the message.
- DMs are able to build meaningful relationships and create loyalty with customers.
- Direct message campaigns on Twitter have a 300% higher click rate than email campaigns.
Overall, DMs provide a more personable substitution to marketing campaign emails with a higher chance of customer interaction. As these one-on-one interactions occur, relationships can be created and strengthened through these messages. When crafting your DM for a potential customer, be sure to provide something of value in the message, personalize the message and also ensure your DM passes the spam test so that the message will not be flagged. Just as any other email marketing campaign, DM campaigns should be analyzed and adjusted regularly in order to show the best results. Remember, while direct messages on Twitter are showing great success rates, you still must have a retention strategy and engagement ideas for your followers afterwards in order to maintain success. It’s time to start asking if DM marketing could possibly be the new form of email marketing.