Still, creating the perfect text introduction can be a daunting task for marketers, especially if they’re newcomers to bulk texting strategies. After all, are you allowed to use emojis? Should your language be formal or casual?
Don’t worry; we’re here to help. In this article, our experts have compiled the best tips for how to make an effective text messaging introduction to your customers.
- Keep it Simple
One of the advantages of texting over other forms of communication — like e-mails and phone calls — is that it supports ultra-brief messages. As such, you’ll want to maintain this standard with your texting software, regardless of whether you’re texting for ticket sales or product launches.
That being said, you need to ensure you hit all the key points necessary. So, remember to answer the following questions the next time you head to the drawing board:
- Does your text identify who the sender is?
- Does it identify the business they belong to?
- Does it cover the context (i.e., why the sender is texting the customer)?
- Does it finish with a clear call to action?
As a rule of thumb, try keeping your messages no more than five concise sentences. Any longer, and you could risk boring your customer or being written off as a spammer.
2. Use A Consistent Tone
Is your customer part of an older generation? If so, they might respond better to formal language and could be put off by modern slang or emojis.
Alternatively, are they part of the gen-z or millennial generations? In this case, consider making your language less stuffy and remain casual.
Ultimately, the tone you choose when using your bulk texting software relies entirely on the type of customer you’re contacting. As such, ensure you know who you’re messaging prior to pressing “send,” and write accordingly.
Still, there are some universal mistakes that you should avoid regardless of your audience, including:
- Capitalizing every letter in your message.
- Being too vague or curt.
- Using an overwhelming number of emojis.
- Using too much slang or abbreviations.
As always, take your time to edit your messages to make them as clean as possible before sending them.
3. Allow Your Customers to Say “No”
There’s nothing more annoying to customers than a business that won’t stop bothering them — especially if they have no choice.
Your organization holds a lot of power when using personalized text messaging software: power that shouldn’t be misused. So, to remain fair to consumers and protect your brand’s reputation, always include an option for your customers to “opt out” of receiving texts.
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