StackedPod Webinar Series – How are athletic departments adapting their communication strategy and working together to form stronger affinity? In Episode 2 of StackedPod we sat down with Zach Schroeder and Marianne Riddell from Illinois State University to discuss how marketing, development, and ticket sales are working together to push more engaging content to fans when in-person events have been few and far between. Hear what Marianne has to say about the parts of her new communication strategy that will be around long after covid! Zach talks about the unique opportunity universities now have to personally engage fans through numerous channels without sacrificing authenticity.