NASHVILLE, TN — It is no secret that grabbing the attention of your fanbase is more difficult than ever. Social media posts can fall down their timeline and marketing emails get stuck in spam folders. Have you tried text messages? SMS text message marketing is immediate and can help you reach fans quickly and conveniently. Increase your fan engagement and revenue with targeted marketing materials and campaigns that more fans will see.
VIP Text Message Lists
Fans always want the inside scoop. Creating a VIP text list gives you a channel to produce and promote exclusive content. Fans who sign up for this list may receive special offers, early access to in-game promotions, or team news before anyone else. At the collegiate level, these lists can also be used to send updates on building projects or initiatives to donors.
Many teams have already created these types of VIP programs and send the information via email. Text Messages provide you and the fans the opportunity for immediate engagement. This is one of the best benefits for becoming a VIP.
Increase Community Outreach Programs Via Text
Sports organizations across the country are putting more effort into their community outreach efforts and text messages are a great way to engage fans who want to participate. Teams can set up keywords for in venue engagement or dedicate banner on their websites that gives fans the ability to text in and provide information to the organization. This may include the event or outreach program you want the team to sponsor. Some teams are also allowing fans the opportunity to request special player appearances at local schools, youth programs, or hospitals. Giving fans this platform makes them feel more connected to the organization and allows the teams easy access to information they would have otherwise missed.
Text Messages Help Drive Revenue
People read 98% of the text messages they receive. Imagine sending a reminder to renew season tickets, increase your yearly donation, or promote a special ticket offer and almost ALL of the fans you send it to see it! Well, with text messages this dream is becoming a reality. Email reminders about ticketing and donation deadlines do not convey the same sense of urgency that a text message does. 80% of people say they would rather be texted by a business than receive a phone call. While using your outbound sales team to make calls about renewals is still beneficial to some degree, the statistics show that sending text messages to current season ticket holders may be a more effective use of your time and resources.
Text Messages Are Changing The Way We Communicate
The ease and convenience of text messages has opened up a whole new world in sports marketing. Creativity is key when it comes to sending text messages. The possibilities for engagement and revenue generation are endless for those who truly unlock the power of text messages.
To learn more about Stacked Messenger and how it can help your sports organization please contact us at firstname.lastname@example.org or Schedule a Demo Today!