NASHVILLE, TN – Consumer engagement remains an essential priority for any business, and it’s not difficult to see why. Ever since the technology boom, virtually every individual in the nation has been glued to their devices, creating a unique opportunity for thousands of brands to improve their reach using personalized text messaging software. With just a few short lines of text, millions of consumers can instantly be notified of the latest sales, product launches, surveys, and more. So, let’s say your company has managed to collect a few hundred phone numbers and is gearing up to begin a bulk texting campaign. Before you start, there are some considerations to keep in mind. Take a look below.
1. Do You Have Consumer Consent?
For decades, brands have been marketing directly to their buyers. Still, that doesn’t mean every effort is successful, nor wanted. To ensure you benefit the most from your texting software, your consumer must consent (“opt-in”) to receive messages. Not only will this ensure you don’t violate CTIA recommendations, but it’ll also confirm your bulk texts aren’t landing on deaf ears.
2. Are Your Bulk Texts Concise and Clear?
Whether it’s due to dwindling attention spans or increasing responsibilities, it seems like everyone has less time than ever. As such, the time you have to capture consumer attention with your bulk texts isn’t very long (about three seconds, to be exact). So, what can you do to optimize your chances? For one, only use your personalized text messaging software to send notifications meant to engage. Next, ensure that it matters: useless filler information can seem like an annoyance.
3. Did You Include a Call to Action?
Ultimately, your bulk texting efforts should direct readers towards a specific end goal. Whether it’s urging them to use a new coupon on your online store or informing them of your latest product release, a call to action should always be included. Need ideas? These simple lines can make all the difference in driving engagement.
- “Click here.”
- “Buy now.”
- “Reply __ to vote.”
- “Show this text.”
Place one of these at the end of your message to see immediate results.
4.Are You Promoting Your Texts Across All Channels?
Finally, you want to acquire as many opt-ins as possible to make your personalized text messaging software a worthwhile investment. If you already have a considerable following on other channels, consider posting opt-in instructions there as well. Something as simple as an SMS sign-up button placed on your Facebook page, website, or newsletter is a sure-fire way to increase the number of customers receiving your texts. Ready to Elevate Your Communication Abilities? Stack Messenger is the premier texting software your business needs to make an impact across any communication channel.
Schedule a demo today to learn more about how we can help you start building meaningful business connections!
References:
https://www.twilio.com/learn/call-and-text-marketing/best-practices-text-sms-marketing
https://www.convinceandconvert.com/mobile/the-power-of-sms-marketing/